Bright Blonde Essential Priming Serum

Bright Blonde

Regular Price $44.00
Bright Blonde Essential Priming Serum
Size
Standard (3.4 oz)

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

  • Brightens, tones and eliminates brassiness
  • Provides 450°F heat protection
  • Helps to repair and strengthen over-processed, brittle hair
  • Replenishes lost moisture to hydrate and restore softness to dry hair
  • Smoothes the cuticle and helps to improve elasticity
  • Enhances vibrancy for healthier looking hair

HOW TO USE

Work through damp hair before styling to protect, tone and hydrate.

INGREDIENTS

Oribe Signature Complex

Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.

Violet and Reflective Pearlized Pigments

Correct brassiness, tone highlights and impart luminescent brightness and shine.

Brightening Complex

Lemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.

Sodium Hyaluronate

Absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.

Lavender Flower Extract

Helps nourish damaged and brittle hair while conditioning and adding shine.

Prickly Pear Fruit Extract

Smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.

Sweet Violet Flower Extract

Replenishes lost moisture to hydrate and condition.

401522

Reviews

Overall Rating

4.2
9 out of 11 (82%) reviewers recommend this product

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Filter Reviews

1 to 8 of 13 Reviews
1 – 8 of 13 Reviews
Dallas, TX
What is your hair texture?Curly
What is your hair type?Fine
What is your primary hair concern?Dryness
5 out of 5 stars.

Makes my silver hair look like platinum blonde

3 years ago
I allowed my natural color to come in, as I anticipated it would be pretty with my very fair skin and blue-green eyes (I am a cool winter season). I read someone's comment before this product debuted that the bright blonde products kept her gray hair from turning yellow, though I never had that problem. The issue I have for my high volume, fine, curly/wavy hair is dryness. This product illuminates my hair with highlights and gives it a platinum look, as well as keeping it moisturized (I use the cleansing creme). My hair is as beautiful today (thanks to Oribe) as it was when I was a little girl, and I am in my 60's.

Yes, I recommend this product.

Helpful?
Milwaukee, WI
What is your hair texture?Straight
What is your hair type?Fine
What is your primary hair concern?Volume
5 out of 5 stars.

Keeps my blonde shiny!

2 years ago
I am obsessed with the Bright Blonde collection! I have it all! I use the Bright Blonde shampoo and conditioner daily. These products allow me to extend my blonde highlights longer and it keeps the color beautiful. I use the Priming Serum every few days for softness and toning.

Yes, I recommend this product.

Helpful?
Ny
What is your hair texture?Straight
What is your hair type?Fine
What is your hair color?Other
What is your primary hair concern?Dryness
2 out of 5 stars.

Not worth the $$

3 years ago
Made my hair dry.... 2nd bottle I received was faulty like the first. Pump didn't work, nor could I remove from cap so purple liquid poured out every time I tried to open. Disappointing and way overpriced!

No, I do not recommend this product.

Helpful?
PA
5 out of 5 stars.

Huge difference

3 years ago
I walked into my salon for my 5 week root touch up and my stylist said "Wow! Your color still looks great-so shiny and vibrant. What are you using???" Need I say more. I love this product.

Yes, I recommend this product.

Helpful?
Cape Cod
What is your hair texture?Straight
What is your hair type?Fine
What is your primary hair concern?Damage
4 out of 5 stars.

Purple Surprise

a year ago
Ok, so at first it was a hard pass. It’s purple, doesn’t have a good applicator. But my-oh-my this DID NOT disappoint! Go order it and apply it to your damp hair

Yes, I recommend this product.

Helpful?
5 out of 5 stars.

Essential

3 years ago
This took away all of the brassiness in my hair after only two uses. I use it before the lightening spray and my hair feels healthier after lightening it than before. I am hooked!
Helpful?
Westchester New York
What is your hair texture?Straight
What is your hair type?Fine
What is your hair color?Blonde
What is your primary hair concern?Dryness
5 out of 5 stars.

Amazing products

3 years ago
My hair is transformed, the blonde is much more brilliant and beautiful, I have more volume than before and hair feels thicker and healthier. awesome!

Yes, I recommend this product.

Helpful?
South Carolina
What is your hair texture?Other
What is your hair type?Fine
What is your primary hair concern?Volume
5 out of 5 stars.

Blonde

5 months ago
Have many compliments on my hair when using this product

Yes, I recommend this product.

Helpful?
1 – 8 of 13 Reviews